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Automation is not only a way to reduce costs and increase efficiency, but also a powerful tool to enhance the satisfaction of loan users and employees. By automating various aspects of the loan process, such as application, underwriting, servicing, and collection, you can provide a faster, smoother, and more personalized experience for your customers, while also reducing the workload, stress, and errors for your employees. In this section, we will explore some of the benefits of automation for both your customers and your employees, and how you can measure and you will increase these with the assistance of studies and feedback.